The Plant and Hire Aid Alliance, in association with Rotary International, has called on the rental industry to donate to its latest initiative: Power to Ukraine, which aims to send 10,000 generators to Ukraine. Learn how you can participate.

Whether over the phone or in person, how your employees greet customers can have a significant effect on business.

A year under the IIJA, and a few months after the passage of the Inflation Reduction Act, the industry still struggles to solve issues with labor shortages even as supply chain and material problems have seen some improvements. Read the full report here!

The software-based technology gives Trimble end users and equipment manufacturers the ability to optimize and automate the trajectory, speed and overall path design of industrial equipment to increase efficiency of work.

Dormie Roberts, marketing and digital solutions manager at Dynapac, shares insights about the company's latest innovations and how its products solve the evolving challenges of the equipment rental market at ARA Show 2023.